The Status on Mobile Spam

About once a month, I get a SMS (text message) from a five-digit number asking me something like, "Would you like to receive great relevant offers from so-and-so?" I can't say that this has ever seemed like the most compelling pitch; I don't remember ever signing up to receive this sort of marketing, nor am I told what sort of ads these will be. The SMS also states, "If so, txt YES to this number. If not, txt STOP to this number." So I send a four-letter SMS in reply and about a month later get the same message again. Evidently, I'm not alone. According to a new study from the Pew Internet and American Life Project, the Associated Press and AOL, 18 percent of cell phone users report getting text message spam on their phones. More spam than you'd expect This is almost a little surprising. Mobile marketing remains a relatively new market in the United States, and the same Pew study reports that only 35 percent of cell phone owners use text messaging. What this means, in fact, is that half of all SMS us...

ยป iMedia Connection - Isaac Scarborough - 02-06-2006

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