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Ask.com's New Blog Search Engine Offers Unique Blog Spam Fighting ...

One of the most annoying issues facing blog search engines today is blog spam. Unfortunately, it's relatively easy to create a new blog - or even thousands of blogs - then create what is absolute crap content in the form of scraped content from other sites. While there is nothing preventing people from starting sites like this, they are of no value to blog search engines trying to provide high quality results to their users. So, how should bloggers deal with the splog issue? Technorati has chosen to use the link popularity of blogs to determine the authority of blogs and allows users to filter based on authority levels. Does this work? Yes, but it's certainly not the only metric that could be used to filter spam. Ask.com launched a new blog search site today that takes an entirely new approach to determining authority: Bloglines circulation. Bloglines and Ask are sister companies under the IAC umbrella, and are developing some interesting synergies with the new enhancements coming out in both products. ...

ยป Technology Evangelist - 01-06-2006

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