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Email Marketing | Compliance With Can-spam Legislation Is Necessary For All Email Marketers, However...

Some folks assume that 'CAN-SPAM' means "we-can-spam," but the acronym for CAN-SPAM derives from the bill's full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.

The bill defines spam as "any electronic mail message with the primary purpose of commercial advertisement or promotion of a commercial product or service." It exempts "transactional or relationship messages," along with religious messages, content that broadly complies with the marketing mechanisms specified in the law, and national security messages.

If you're scratching your head about where to start with compliance, here's a few general tips to follow:

Don't harvest email addresses from the Internet. Legitimate email marketers only communicate with persons they have permission to send to.

Don't send commercial emails from an email address you are not authorized to use. Recipients need to know what company is sending the messag...

ยป Hospitality Net - Duane Crandall - 04-08-2006

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