Techies Love Blogs, Hate Spam

WARREN, R.I.--(BUSINESS WIRE)--Aug. 14, 2006--Business technology buyers are being inundated with spam and reading blogs, and it's changing the way they view business media and email campaigns, according to a new study by MarketingSherpa. 14 result charts and analysis are included of MarketingSherpa's Business Technology Benchmark Guide 2006 at: http://www.sherpastore.com/Technology-marketing?source=814opt1 .

MarketingSherpa partnered with CNET Networks Business, which includes leading information technology websites TechRepublic, ZDNet, and BNET, to study how business technology buyers' usage of and attitudes toward blogs, email newsletters (which most consider spam), and media usage. The survey was completed in May 2006 by 633 professionals from a range of technology related fields, and titles ranging from engineer to chief technology officer.

The three key Study findings include:

#1. Nearly half of business users now define 'spam' as any email from a company they do busi...

» Marketing Sherpa - Business Wire - 16-08-2006