Which Is Worse: Spam Or Junk Mail?/How To Get Get Rid Of Both

Talk about Hobson's choice.
If you were given the option, which would you rather not face - an inbox full of spam or a mailbox filled with junk ads and flyers?

The answer, according to a University of Georgia study, is all that garbage in your computer's inbox.

Researchers know consumers are irritated by both forms of advertising but wanted to find out why spam seemed to especially bother so many.

They pretty much went in knowing the answer.

"Overall, spam definitely is regarded as more annoying, irritating and intrusive than postal direct mail," agrees Professor Mariko Morimoto. "That was pretty much our hypothesis. And while it's easy to figure out that spam is more annoying, I also wanted to know why."

Her survey asked participants to rate the annoyance factor of spam vs. junk mail. And the winner wasn't even close. The vast majority resent the virtual messages because there's usually more of them, they're more apt to be of an unwanted sexual n...

» CityNews - 06-11-2006

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