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BT Distributes Bulk E-mails, Gets Heavily Fined


The data regulating body of UK imposed a fine on British Telecom (BT) for sending e-mails to consumers for gathering donations for charitable institutions, notably one national fundraiser for apparently hastening cancer study inside the country.


ICO i.e. Information Commissioner's Office, of late, penalized the telecoms major with a Pounds 77,000 following receipt of a complaint. The ICO stated that the e-mails in question pertained to the platform "My Donate" of BT. United Kingdom's data watchdog conducted an investigation and discovered that BT violated regulation via failing towards acquiring consumers' permission before dispatching 'marketing' electronic mails to them. BT dispatched 4.9m e-mails during the period December 2015-November 2016 and those e-mails pertaining to My Donate could get categorized under the directing marketing tab.


Conversely according to ICO, each and every electronic mail dispatched was marketing rather than just service message. Moreover, since the e-mails were dispatched without acquiring the required permission from recipients, the ICO's investigation detected BT as violating the 2003 enacted Privacy and Electronic Communications Regulations' regulation 22. However, ICO additionally stated that albeit BT didn't intentionally violate the regulations, it was anyway required for knowing the risks while the telecoms company didn't adopt suitable measures for preventing them.


The fine imposition on BT has disappointed the company. Steve Eckersley Head of Enforcement at ICO said that organizations were accountable for making sure they were doing their operations under the purview of the law. Anytime that there was failure to do so, the ICO was in the position to take action and it would do so. According to Eckersley, a stakeholder from the public had prompted the probe. ICO investigated the issue followed with uncovering the activity in its entirety that indicated the importance people should attach towards reporting annoying e-mails. Bbc.com posted this dated June 20, 2018.


BT's e-mails were related to charitable fundraising sent out during 2015-16. Those messages didn't provide any monetary benefit to the company while impact on consumers was minimal -indeed nearly 5m e-mails gave rise to just a single complaint. BT said it was happy about ICO recognizing that it didn't intentionally breach the regulations.

» SPAMfighter News - 6/28/2018

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