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Online Marketing Companies Deliver Most UBEs

Online marketing firms in North America have become the primary source of unsolicited bulk e-mails, according to Wizard IT, an anti-spam company based in British Columbia.

Although these companies may be complying by the pornography and anti-spam laws, they never deter from taking advantage of cases of Internet surfers who, for commercial reasons, do not tick the 'opt-out' options for UCE (Unsolicited Commercial E-mails).

E-mail marketing companies have dramatically increased over the recent years. There are nearly 500 networks or companies, majority of which are located in US. These firms seem to be sending the mass of unwanted bulk e-mail (UBE), said Michael Peddemore, president of Wizard IT, a host for e-mailing and vendor of solutions for Internet service providers. Itbusiness published this in news on August 8, 2007.

The inundation of 'grey area spam' to inboxes is so rife that some people receive as many as 20 UBE deliveries in a single day from the same commercial firm. As a result of this trend, North American businesses are suffering from loss of productivity and expenditures on technical solutions that is amounting to $10 Billion every year, according to a Wizard IT estimate.

Unwanted bulk e-mail is not exactly similar to traditional spam because in former case, recipients find UBEs in their mailboxes as either they have intentionally signed up for them or have done so mistakenly.

Some networks even exploit the 'do not call' list or the blacklists. spammers use illegal ways to procure these lists to turn them into mailing lists since these e-mail addresses are active.

Unfortunately, when computer users get a large volume of e-mail, they often do not bother to tick off opt-out options or inadvertently sign for a commercial offering from a third party when they purchase something online, Peddemore said.

However, according to Wizard IT, companies that deliver the marketing items could be actually abiding by the anti-spam laws of North America, such as the CAN-SPAM Act of 2003.

According to a Salt Lake City-based Internet access and Web hosting company, the number of UBE it stops for its clients are mostly from commercial e-mail marketers instead of spammers.

Related article: Online Card Fraud Shows Greater Tendency Than Chip and Pin

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