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Encouraging Search Engine Spam

The commercial Web search engines (Google, Yahoo!, MSN Search, Ask, etc.) are far from perfect. To be effective, most information retrieval systems must strike a balance between precision and recall. Irrelevant results inevitably appear in search engine results. Irrelevant results, sometimes referred to as false positives, are actually a normal occurrence, though I wouldn't base my Web site business on search engine errors. Which got me thinking. As much as I don't respect businesses that deliberately choose to exploit commercial search engines, these businesses are only partially to blame for the proliferation of search engine spam. Before search engine representatives criticize SEO (define) and SEM (define) experts for exploiting the search engines, -perhaps they should look in the mirror. Search engines are actually part of the problem. Google AdSense Magnets I love Google. I use it every day except Saturdays. I use it to search individual Web sites because it delivers far more accurate results th...

ยป ClickZ News - Shari Thurow - 08-05-2006

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