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US spam regulator settles with email marketer

Marketer Yesmail has agreed to pay a US$50,717 (NZ$75,740) civil penalty to settle US Federal Trade Commission (FTC) charges accusing it of sending unsolicited commercial email after recipients asked it to stop.

The FTC alleged that Yesmail, doing business as @Once, violated federal law by continuing to send unsolicited email more than ten business days after recipients asked that the email stop.

In an ironic twist, Yesmail's spam-filtering software filtered out some unsubscribe requests from recipients as spam, resulting in Yesmail failing to honour unsubscribe requests, the FTC says. Yesmail sent thousands of emails to recipients after they requested it stop, the FTC says.


» Computerworld - Grant Washington - 16-11-2006

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