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Attempted Click Fraud Rate Reached Record Level in Q2 2010

On July 6, 2010, Anchor Intelligence, traffic quality solutions provider, released the Anchor Intelligence Traffic Quality Report: Q2 2010. In Q2 2010, the Anchor Intelligence network witnessed the average attempted click fraud rate remained the same from 29.2% in Q1 2010 to 28.9% in Q2 2010.

Against the same quarter last year, the attempted click fraud rate showed a rise of 26% YOY. Anchor Intelligence believes that the rise in attempted click fraud is chiefly related to the rapid growth in botnet scale and volume around the globe and the continuous exploitation by harmful hosts of security vulnerabilities in the Internet Infrastructure of countries such as US, Australia and Vietnam.

Out of the main (top)30 nations, Vietnam stood at No. 1 with 37.3% of attempted click fraud in Q2, an increased from 35.4% sequentially. Anchor believes that this rise occurs due to high-velocity traffic from several IP addresses and users showing historically doubtful behaviour.

The Internet infrastructure in Vietnam is more prone to attack as compared to other nations because most of the systems run on obsolete web browsers and operating systems. The click-fraud attempts originated from Vietnam in Q2 was because of computers that were hacked during the politically instigated cyber attacks against blogs that condemned mining projects in Vietnam.

Australia and US stood at No. 2 and No. 3 places respectively in terms of attempted click-fraud rates. The click-fraud rate in Australia rose from 35.2% in Q1 to 36.4% in Q2, and the attempted click-fraud rate in the US reduced from 35% to 34%.

As per the Anchor's analysts, hackers seem to concentrate more on smaller fish. Anchor customers with almost 1 Million daily clicks continuously reported lower attempted click fraud. It implies more successful and well-secured ad networks and search engines receive less attention from hackers.

Ken Miller, Anchor Intelligence CEO, states that click fraud attempts are now become a widespread phenomenon. Hackers will just turn to search engines that do not have an equipped line of defense from well protected ad networks, as per the news by MediaPost NEWS on July 7, 2010.

Related article: Attempted Click Fraud Increases 34%

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