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Anti-ad-blockers to get Banned in EU


In a new development, many websites receiving high traffic are stopping Web-surfers from entering every time these websites detect that the surfers' browsers have active filters that block ads, the filters being Adblock Plus and uBlock Origin. The ad-blocker stopping tools characteristically provide an option to offending readers i.e. either their blockers will be disabled through the site's white-listing, alternatively they would have to pay a minimal amount of subscription fee for letting the lights continue to be on.

However, Europe mayn't be following the practice because here utilizing these detection tools likely means infringing upon local privacy acts, explains a European Commission written letter.

Think Privacy Inc.'s CEO Alexander Hanff in a letter addressing President of EC Jean-Claude Juncker during the winter requested to explain the language exactly used in the Cookie Law of e-Privacy Directive.

The purpose of Hanff's letter was getting a clarification whether the cookie legislation associates solely with browser cookies alternatively with usual collection of any data that is saved on such paraphernalia that belong to the end-users' privacy area and thus require protection.

Alexa, a web-analytics company, gives statistics showing that the practice of implementing ad-blocker filter has by now become highly debatable, ever-since malware has been extensively spread through ad-networks. The ad-networks are used like a defense for Internet-based write-ups, which rely upon ad revenue, while the general collective of online readers apparently is suffering on websites which employ anti-ad-blocking solutions, indicates the company. Motherboard.com posted this, April 23, 2016.

Further there's no distinction the ad-blocker stopping tools make among tracker-blockers and ad-blockers. The tracker-blockers namely Privacy Badger and Ghostery don't filter ads, however, create obstacles for intermediate party tracking scripts in garnering huge volumes of data pertaining to end-users' browsing activities.

Currently, according to Hanff, he'll make the EC's letter a document based on which many legal challenges would be made against companies which employ ad-blocker-blocking tools. Soon he will as well establish a website where surfers would locate the sites, which employ the code, in order to identify the potential defendants. Unfortunately, that doesn't augur well for firms which plan towards filtering anti-ad plug-ins.

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