WiredTree specialized in delivering the managed hosting experience, which puts client in total command; covering dedicated, virtual, and hybrid web hosting. prweb.com posted on December 7th, 2016, stating that WiredTree warns hosting clients of WordPress to be cautious regarding SEO malware signs.
Warning is given due to increase in SEO malware attacks occurrence and sophistication, targeting the unsecure WordPress sites (Sucuri reported on 15th November).
SEO malware - the malicious software - tries leveraging resources of the server or the hosting account for benefiting the third party search ranking. SEO malware might inject links in the genuine content of site, include new pages, or else create complete WordPress sites in sub-domains of server's domain.
This type of attacks can harm reputation of genuine sites that are hosted in the same domain or IP. If developers of browsers, including Google, find that SEO malware has infected a site, then browsers can use the security warnings for discouraging visitors to load that site.
Zac Cogswell, WiredTree President, said that SEO malware are just common these days. Site owners and search engines become better in reducing the efficiency of conventional black hat SEO techniques, such as comment and link spam. He further said that, "in response, bad actors are more likely to use SEO malware to bypass protections built into content management systems, with devastating consequences for businesses that depend on search referrals."
It might not be evident immediately to owners of a site that SEO malware has infected the site. Attackers make the malware presence obscure by hiding the malicious content from normal visitors as well as site administrators.
Software of malware scanning may identify the SEO malware. If analytics of a site start showing search referrals of unexpected queries which are irrelevant to genuine content of the site, then it may be possible that hidden content is there in site that is not visible to the owners.
The best method of protecting the WordPress site from the SEO malware is by making sure that content management system along with its plugins should be updated for removing the vulnerabilities, as well as administrators should select complex passwords which don't produce to brute-force the attacks.