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Boom In Antispam Software Market

With the rise in malicious software, antispam companies couldn't have it
better. Gartner Inc. the analyst firm expects the anti-spam market to be
worth $7 million in India and $1 billion globally, by 2007. Growth in
domestic revenue of anti-spam software was $4.5 million in 2005-06
compared to $0.5 million in 2003-04.

Growing rapidly number of anti-spam users increased to 40 million
worldwide, with Norton introducing anti-spam software in 1999.

Future prospects for the market present a rosy picture with Gartner's
prediction of growth in double digits over a short term. Canada takes the
lead in registering the most significant growth with the Middle East,
Africa and the Asia-Pacific region not far behind.

E-mails filtering, by the software, is done at the server, client PC and
gateway levels. Some of the leading names in the development of anti-spam
software include Symantec, Microsoft, Data Infocom, Spamboomerang, McAfee
and Trend Micro. Additional security features are to be incorporated by
vendors to the software, for example antispyware and firewall, as
competition between products will lead to a close match in performance.

Each company differs in the price of the software. Server-level anti-spam
from Data Infocom is available at $4,000 for unlimited users. Annual rates
for anti-spam vary from $19 for Microsoft, $25 for McAfee and $30 for
Trend Micro per account.

Latimer-Livingston, principal research analyst at Gartner, reports that
with Microsoft making its presence to consumer antivirus market, price
competition is set to become extremely fierce. This could lead to lowering
of overall market revenue potential.

Microsoft reintroduced its enterprise software with Forefront that
incorporates Antigen enterprise antivirus and antispam software and
Forefront Client Security. The latter is an early beta release for
ensuring antivirus security for business desktops, laptops and server
operating systems.

There is no dearth in the market for solutions for spam reduction.
Software placed at the messaging server, gateway applications, dedicated
appliances and outsourced services are all variations from vendors, which
crop up almost every other day with an assortment of products geared to
combat spam. Even companies hitherto dealing in other areas like virus
protection, content filtering and multifunction applications are jumping
onto the bandwagon in a bid to evolve into one-stop solutions for all
messaging security needs. Choices are now endless with antispam market in
the midst of an explosion of all kinds of products and technologies.

 

» SPAMfighter News - 11-09-2006

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