Managing Spam Is Not A Big Deal For Americans

The ESPC (Email Sender & Provider Coalition) on 28 March 2007 announced the upshots of a survey that it conducted in association with Ipsos - a marketing firm that is into the business of providing insights in to today's consumers' email behaviors. The survey established the average American to be an experienced user of email who would use deliberate ways of managing email & spam.

According to the survey 73% of respondents have been using email for over six years and more than 80% login to their email accounts at least once daily. The survey revealed that most respondents would report spam based on sender's address and information available in subject line, divulged Trevor Hughes - Email Sender & Provider Coalition's executive director. ClickZ published this on 28 March 2007.

Hughes said that 4 out of 5 folks would delete or report messages to be spam prior to even opening them. The users are tyrannical, no less than a brutal editor throwing all junk emails off their inbox. They won't take chance to even preview a message whose subject line doesn't reveal the sender's identity.

The demand for more security is evident with 53% people making it clear that they would open & read messages provided the company sending them displayed its certified icon in email program.

The survey further found that 80%, and 90% of respondents favored having "Report Spam", and "Unsubscribe" buttons, respectively, in the email program. This is due to the consumers having firm belief in these buttons. They use them for managing unsolicited email.

ESPC conducted this survey randomly on a group of 2, 252 users of Internet from US based ISPs comprising of AOL, Yahoo, MSN Hotmail, Lycos, Google's Gmail, Excite, CompuServe, and Netscape. The survey was done to monitor the behavior of consumers and their views toward anti spam technologies, unsubscribe feature, and spam. The Coalition consists of more than 75 members that include Constant Contact, CheetahMail of Experian, and Acxiom Digital.

Related article: Managing Spam Costs British SMEs £2,000

» SPAMfighter News - 4/3/2007