More Requests For Better E-Mail and Spam Control

Many organizations consider e-mail very important but the increasing spam issues make e-mail far less satisfying to many businesses reveals a report, "The Problem With E-mail", from research firm Brockmann and Company.

The research involved 475 respondents all of whom said that although e-mail was vital for businesses yet it did not give a satisfactory experience, according to Peter Brockmann, president of Brockmann and Company and also the author of the report. News.tmcnet published this on May 3, 2007.

Users regarded e-mail two times more essential than all other methods of communication. Of all e-mails that originate, 68% are outside the organization. They often relate to commercial communication exchange, supporting sales and service operations.

The common subject head and content of spam continue to relate to product advertisement by 12%, financial plans by 21%, and health related items by 21%. The various new trends in the unforeseen area of spam are fast generating content campaign.

Brockmann also notes that a large number of improvement requests are for better e-mail and more spam control. Only improved spam control makes desktop e-mailing a better experience.

Although the software companies put in their best efforts, the report notifies that business- persons continue to receive about 11.2 spam mails every day. According to Brockmann, the cure often affects adversely than the disease. Over a third or 36% of respondents said business slipped from their hands because e-mail failed to get through. Sev.prnewswire published this in a press release on May 1, 2007.

E-mailers don't either require 'false positives' - the process of treating perfectly safe e-mail like spam - as it results in lost business, more resend requests and prolonged time in business operations that base on e-mail.

The report presents the Spam Index that will measure the anti-spam performance of an organization helping to compare with peers and competitors from time to time.

When IT prioritizes spam fighting it improves employee productivity. At the same time, there is also an improvement in vital business metrics like customer acceptability and revenue earnings, showed the research report. News.tmcnet published this on May 3, 2007.

Related article: More Efforts Called For Securing The Australian Computers

» SPAMfighter News - 10-05-2007

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