Click Fraud From Botnets Still a Serious Problem

There is no slowing down of botnets, revealed by the recent Click Forensics report that highlighted a 10% increase in click fraud via botnets during the third quarter of 2008, as reported by bizreport on October 24, 2008.

Moreover, on the whole, click fraud is observed to be steady at approximately 16% during Q3 2008, declining slightly by 0.2% from Q2 2008 and on an annual basis. Also, other than the US, click fraud more often emanates from Russia (4.9%), France (4.8%) and the UK (3.5%).

According to Tom Cuthbert, President, Click Forensics, advertisers are making gains by proactively blocking fraud so that it cannot affect online campaigns. However, click fraud transactions from botnets are continuously growing and it is one vital area that the industry and advertisers nee...

» SPAMfighter News - 11/6/2008