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Spammers’ Techniques Could be Lessons for Marketers

According to the most recent spam report of McAfee Inc., marketing departments of corporations could learn the tricks from spammers on how customers could be targeted more effectively.

McAfee's security researchers state that spammers know how their customers behave. Irrespective of the geographical region to which the customers belong to, spammers customize their spam messages in such a way that fit the audience. To safeguard themselves, spammers target people of other countries that narrow the local governments' interests to prevent their actions.

Commenting on the trend spammers follow, the researchers state that spammers have to be careful so that they always remain ahead of the watchdogs and their technology. It is like a cat-and-mouse world in which one is trying to be ahead of other.

This cat-and-mouse game started many years back when just one e-mailer dispatched a number of messages from a certain account but the provider of the e-mail shut it down.

Notably, the trends differ from one country to another. spammers carry out a real fascinating task of e-mailing differently to victims in different countries by cleverly utilizing the things that appeal to the local audiences so that users agree to respond.

Moreover, spammers keep altering their techniques with the idea of beating products that try to block the passage of their junk or phishing e-mails. Among their latest tactics, spammers send out small messages so that their brevity helps the e-mails to slither through firewalls, as also empty e-mails that are without a subject or text.

Dave Marcus, Director of Security Research and Communications at McAfee Avert Labs, said - currently they are witnessing an unprecedented volume of spam every month, as reported by EChannelLine on July 15, 2009.

McAfee's spam report for July 2009 also notes that spam makes an impact on the global commerce over a long period. The process could take place when administrators consider blocking the IP address of a sender or resist allowing foreign URLs or languages to enter their domains.

Mentioning how the problem could be solved, the security specialists stated awareness is the most appropriate defense to lessen spam damage while users should also deploy good spam filters and firewalls to control incoming junk.

Related article: Spammers Continue their Campaigns Successfully

» SPAMfighter News - 04-08-2009

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